Archive for October 22nd, 2021

New Arrival: Sony Launches Alpha 7 IV Camera and Two Flashes

Friday, October 22nd, 2021

Sony has announced the new Alpha 7IV (available in Dec 2021) with 33-megapixel full-frame sensor, as well as two new flashes (late Nov 2021): HVL-F60RM2 and HVL-f46RM. Prices TBA.

Sony positions the Alpha 7 IV as the “perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios”.

Sony positions the Alpha 7 IV as the “perfect all-around camera for today’s imaging enthusiasts and professionals who shoot all scenarios”.

The new Alpha 7 IV (model ILCE-7M4) features many of Sony’s imaging technologies including the latest BIONZ XR processing engine and AF (autofocus) capabilities based on the flagship Alpha 1 model, combined with streamlined operability and enhanced reliability for photos and movies.

The newly developed 33MP full-frame back-illuminated Exmor CMOS image sensor offers good image quality and Wide ISO sensitivity range expandable to ISO 50-204800.

Key specifications of the Sony Alpha 7 IV. Full specs here.

Key specifications of the Sony Alpha 7 IV. Click to enlarge. Full specs here.

The latest processing engine BIONZ XR used in the flagship Alpha 1 delivers high-speed AF, uninterrupted continuous shooting at 10fps with AF/AE tracking and a large buffer for a smooth shooting experience.

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