Lazada expands its supermarket portfolio by moving Redmart grocery shopping in Singapore into the Lazada app, effective from 15 March, 2019.
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James Chang, CEO of Lazada Singapore, answering media questions alongside Jing Yin, Co-President of Commercial for Lazada Group; and Roger Egan, Redmart co-founder/CEO who has been appointed Lazada Group Head of Supermarket.
Lazada acquired Redmart more than 2 yrs ago in 2016.
From 15 March, 2019, Singapore consumers will only be able to buy Redmart groceries from the Lazada app.
The Transition
RedMart customers will still be able to shop on the existing RedMart app and website until 14 March 2019, 11.59pm.
Thereafter, customers are encouraged to download the Lazada app to continue enjoying high-quality fresh and frozen food items and other daily necessities delivered to their doorstep, hassle-free.
Orders on the new RedMart on Lazada will continue to be fulfilled by RedMart in customers’ chosen two-hour delivery slot between 7 AM and 10 PM, seven days a week including public holidays, while orders with other Lazada sellers will be fulfilled separately.
The ecommerce company plans to grow its supermarket segment beyond Singapore to another of its 6 ASEAN locations around end 2019.
Details below from the press release.