Archive for November 8th, 2018

CapitaLand Launches “Phygital” Concept Store NomadX at Plaza Singapura

Thursday, November 8th, 2018

Real estate company CapitaLand tries to capture online shopping revenue in its brick-and-mortar shopping mall by exploring the new “phygital” multi-label concept store, NomadX, that it launched today at Plaza Singapura.

 

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Launch of the NomadX “phygital” concept store in Plaza Singapura.

In its effort to recapture revenue that has been eroding from traditional brick-and-mortar shopping malls and lost to online shopping websites, the new concept store will attempt to channel back part of these revenue to the physical shops.

The 11,000-square-foot space debuts physical outlets of online retailers including Alibaba’s Taobao, Digital Fashion Week and Style Theory.

 

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11,000 sq ft of shopping space on 2 floors of Plaza Singapura.

NomadX is spread across two floors in Plaza Singapura, with an attractive frontage facing Orchard Road.

More details below from the press release.

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