Archive for April 21st, 2018

IFA GPC 2018 – Global Press Conference for IFA 2018

Saturday, April 21st, 2018

The actual press conference for IFA 2018 in Berlin (31 August – 5 September) will be held at 11am today in Rome, Italy. Stay tuned for the excerpt and press release.

“Technology mega-trends are driving innovation, with components that are ever smaller and ever more powerful, which in turn power emerging technologies like voice control and artificial intelligence. IFA is the convener for all this innovation, it’s the connecting tissue for the global technology ecosystem. That’s because it’s not just one sector innovating, but seven, eight or nine different industries that all try to solve the same problems and push the edge of innovation. Each industry brings its own knowledge, insights and skills to the table. All these industries learn from each other, they inspire each other. That’s co-innovation at its best,” said Dr. Christian Göke, CEO of Messe Berlin.

Smart devices, artificial intelligence and 8K television will be among the big trends for IFA 2018.

“We expect an ongoing positive market development for both segments of home appliances. Growth will continue in almost every country around the world, because the middle classes around the world keep increasing their spending. At the same time, new technologies and design trends are driving the growth potential in many product groups. A great example is the kitchen, where we see innovation in nearly every product category,” said Georg Walkenbach, Member of ZVEI Managing Board of Directors.

Technology megatrends are driving a new wave of innovation in consumer electronics and home appliances.

Smart and connected devices for the home, powerful AI applications that are deeply integrated in consumer electronics and wellness products, and TVs with ever better screen quality are among the big trendsetters that will dominate IFA 2018, the trade show for consumer electronics and home appliances.

At IFA’s Global Press Conference in Rome, fellow journalists here had a chance to get an early sneak peek of some of the products that will wow trade visitors and consumers alike when the show opens its gates to the public from 31 August to 5 September 2018.

Read more below from the press release.