Google launches Great Online Shopping Festival for Singapore

Google has collaborated with its partners to offer 3 days of online bargain shopping from 2-4 February to shoppers in Singapore. A list of participating vendors is at the end of this article.

From right: Joanna Flint (Country Director, Singapore, Google Asia Pacific) launching the GOSF.SG with partners, Lim Bee Bee (Head of Marketing for Consumer Banking Group Singapore, DBS Bank; and Marcelo Wesseler (SingPost’s Senior Vice President of eCommerce).

From right: Joanna Flint (Country Director, Singapore, Google Asia Pacific) launching the GOSF.SG with partners, Lim Bee Bee (Head of Marketing for Consumer Banking Group Singapore, DBS Bank; and Marcelo Wesseler (SingPost’s Senior Vice President of eCommerce).

Google, along with DBS and SingPost, revealed the categories and deals on offer which range from travel to beauty, fashion and electronics.

“We’re excited to be teaming up with businesses across Singapore to celebrate the best of eCommerce here, and bring great deals from around the web to shoppers in the run up to Chinese New Year. Singaporeans are sophisticated shoppers and the Internet is a key part of the shopping process for them,” said Joanna Flint, Country Director, Singapore, Google Asia Pacific.

The 72-hour-long Great Online Shopping Festival on gosf.sg will commence from midnight on February 2, bringing deals from more than 60 brands onto a common platform to customers across the island nation.

Discounts include up to 90 percent off electronics, over 80 percent off fashion brands, up to 75 percent off travel deals, up to 70 percent off beauty products and many more from favorites like Courts, Zalora, Agoda and Luxola.

The festival is also supported by DBS and SingPost.

The first 2000 registered shoppers to spend over a total of S$168 with their DBS/POSB cards will receive an additional 15 percent rebate or up to S$100 off.

“By leveraging our deep consumer insights and the ability to form strategic partnerships, we have been able to lead the industry with innovative programmes that are relevant to our customers’ lifestyle preferences,” said Lim Bee Bee, Head of Marketing for Consumer Banking Group (Singapore), DBS Bank.

The offer can be applied over multiple receipts.

SingPost is offering its delivery and returns solutions to brands taking part in the festival.

SingPost is also offering online shoppers access to 90 POPStations — or smart locker stations — around the island, which will allow them to collect, pay or even return their purchases round-the-clock.

Additionally, brands powered by SingPost’s end-to-end eCommerce service such as shop.adidas.com.sg will be offering exclusive online pre-orders for their top-selling collections during the GOSF, while cocomi.com will be giving away Pandora bracelets for a
minimum spend of S$250.

“Etailers need to understand the dynamics of customer expectations in order to stay on top of the evolving needs of online shoppers. SingPost’s end-to-end eCommerce service, www.SPeCommerce.com, drives online shopping satisfaction by managing the entire customer journey — from web stores to doorsteps,” said Marcelo Wesseler, SingPost’s Senior Vice President of eCommerce.

The online shopping trend is growing in Singapore.

According to a study conducted by TNS, 69 percent of Singaporeans research products online before purchasing — this is ahead of the US at 52 percent, Germany at 54 percent and the UK at 62 percent.

Of these Singaporeans shoppers, 45 percent also go on to complete their purchase online, a trend that is on par with other advanced economies including the US at 43 percent and Australia at 46 percent.

And Singaporeans are increasingly device-agnostic as well, shopping on their mobile devices in just the same way as they do on desktop.

Nearly half of Singapore’s Internet users (49 percent) look for product information on their smartphones weekly, with 12 percent completing purchases on their phones.

“We are pleased to facilitate the participation of Singapore retail SMEs in the Great Singapore Online Festival (GOSF) 2015 … We hope that the GOSF will build stronger confidence in eCommerce amongst retailers, and enable them to create more opportunities to grow their sales,” said Kee Ai Nah, Group Director, Industry Development Group, SPRING Singapore.

This is ahead of such markets as the US (41 percent and 12 percent, respectively), France %

Tags: , , , , , , , , ,

Comments are closed.