Tiger Beer celebrates Singapore’s 49th birthday

Around this time of the year, Singapore gets all excited about celebrating its birthday.

For this year’s National Day, Singapore’s local brew celebrates the nation’s 49th year of independence with a series of activities to engage the populace.

This is the first time that Tiger Beer is shedding its corporate colours to don the national colours. The limited edition red and white livery comes in packs of 10 330ml cans, retailing at a recommended price of $25.60 at all major supermarkets and hypermarkets.

This is the first time that Tiger Beer is shedding its corporate colours to don the national colours. The limited edition red and white livery comes in packs of 10 330ml cans, retailing at a recommended price of S$25.60 at all major supermarkets and hypermarkets.

Firstly, Tiger Beer is shedding the iconic blue livery on its beer cans to put on a patriotic red and white design.

It is also going back to the basics of how Singaporeans have come to adore the quirks and nuances of their uniquely Singaporean culture, Tiger Beer also collaborated with YouTube stars Tree Potatoes to produce a video titled “You Know You’re Singaporean When..”.

With these initiatives, Tiger Beer has also kick-started a crowd-sourced movement to get Singaporeans to participate in 49 acts of pride over a period of seven days, from 1 to 7 August 2014.

Read more about Tiger Beer’s celebratory initiatives below.

Tiger Beer’s collaboration with Tree Potatoes

Whether it’s eating at hawker centres more often than you’d like to admit, turning the void deck into a stadium, or even using more than three languages within a single sentence, we all have our little quirks that are unique to having lived on the little red dot.

“Singapore is the birthplace of Tiger Beer, and since 1932, the brand has grown to become an intrinsic part of the Singapore identity. What better way then, to wear our pride on our cans and display where our roots truly are!” said Rene de Monchy, Head of Marketing, Asia Pacific Breweries Singapore.

Taking us back to these moments of nostalgia, Tiger Beer collaborated with YouTube stars Tree Potatoes to highlight the nuances of being a true blue Singaporean in the group’s latest video “You Know You’re Singaporean When…”.

One-of-a-kind in Singapore’s YouTube landscape, the Tree Potatoes’ core team consists of Aaron Khoo, Elliot Tan, and Janice Chiang – a creative trio who took a gamble to start their own YouTube channel half a year ago.

Currently standing as one of the top three YouTube channels in Singapore and one of the local representatives at the 2014 YouTube FanFest, the collaborative video “You Know You’re Singaporean When…” garnered a remarkable 45,660 views within a day’s posting – that’s more than 1,900 views per hour – and nearly 200,000 views within a week!

49 Acts of Pride with Tiger Beer

Having reskinned its livery to a proud red and white, and celebrating the little quirks that make us so uniquely Singaporean, Tiger Beer hands it over to Singaporeans to unleash their pride for the nation instead of remaining closeted patriots.

“This National Day, we would love to paint the town red and white with our fans and consumers, and encourage them to join the ‘seven acts in seven days’ movement to showcase their appreciation for the country in their own creative ways. These resulting 49 acts of pride will serve as a telling showcase of how national pride is embedded in the way we live every day, and isn’t just a concept that’s resuscitated annually,” added Rene.

From 1 August 2014, Tiger Beer will be kick-starting a crowd-sourced movement to get Singaporeans to participate in 49 acts of pride over a period of seven days, till 7 August 2014.

To participate, fans should visit Tiger Beer’s Facebook page and follow the instructions to complete acts of pride ranging from posting pictures of their favourite local dishes, pairing Tiger Beer’s limited-edition cans with Singapore’s iconic landmarks, and even uploading videos of themselves shouting out their pride in the most creative ways.

On completing each act, fans should submit their photos with the #UNCAGE hashtag, and featured acts may just win an invitation to Tiger Beer’s exclusive National Day bash on 9th August!

Running parallel to these 49 acts, Tiger is looking at courageous candidates who will rise to the challenge to dye their hair red or get a Singapore-inspired tattoo themselves, in tribute to their country.

Each of these brave acts will be taking place on 1 and 7 August respectively at TBB Tiong Bahru Bar (3 Seng Poh Road, Singapore 168891), from 5-9pm.

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4 Responses to “Tiger Beer celebrates Singapore’s 49th birthday”

  1. Lynsay Bernner says:

    I tried Tiger Beer when I was in Malaysia last year. Tastes okay. But still prefer Heineken.

  2. Jack Lin says:

    never expected Tiger beer will change from it’s blue cans. is it permanent?

Leave a Reply for Jack Lin